Four years of selling online businesses, and nothing else.

A software company doesn't sell the way a restaurant or a dry cleaner does, and the people who buy one are looking for different things.

That's why we decided early on to work in a single corner of the market. For the last four years, every business we've listed has been one that runs online, whether that's a software product, an ecommerce brand, an agency, a content site or an online service business.

Working on one kind of deal changes what we're good at. We know how to read a Stripe export and a churn report, how to tell revenue that repeats every month from a one-time spike, and how to hand over a business that lives in a dozen logins without anything breaking on the way.

It also shapes who we know. The buyers on our list came to us looking for an online business specifically, which is ultimately what gets a deal done.

How we work with sellers

Every relationship starts with a free valuation, and we only take a listing when we're confident we can sell it. Our commission is much lower than a traditional broker's (they can charge 15% or more), and we pay for the listing, the advertising and the marketing ourselves.

We aren't paid until the deal closes, so if your business doesn't sell, it hasn't cost you anything.

How we work with buyers

Each listing shows its asking price, revenue and cash flow up front. Once you sign a short NDA you get the business name, the financials and a data room with the documents behind those numbers.

When you're ready to move, we guide the offer, the due diligence and the closing, and the money goes through a licensed escrow service so that it only reaches the seller after the business has reached you.